Time for a New Breed: Phoenix 2840 – The New Workhorse of the Steel Industry 

Making multidirectional sideloaders capable of hauling steel day in and day out is what HUBTEX has been known for since its first appearance in the US in the early 90s. Consequently, each new model has big shoes to fill. When the time comes for a new sideloader, HUBTEX always draws from the knowledge and experience gained by maintaining a good and close relationship with its customer base.

Besides heavy loads, long shifts, and rough conditions, the demands on material handling equipment vary widely across the steel industry. Hubtex’s response is a modular concept adaptable to individual needs. Customers can choose between four different stand-up cabin and chassis set-ups and select joystick or lever operation. Increasing storage density by squeezing out every inch of available floor space unites the different versions. 

“If you can make it in the steel trade, you can make it anywhere.” With this in mind, HUBTEX focused on handling steel in all its variations—bars, profiles, plates, and coils. The design team's goal in Germany was to make the perfect sideloader even more perfect. In other words, it better matches our customers' expectations. 

“The new standard Phoenix 2840 can be tailored to operators' needs and the customer’s preferences more closely than any other sideloader on the market,” 

says Alexander Baumann, Managing Director of HUBTEX North America.

"Our stand-up cab is available in four versions, allowing operators to choose the side of the multidirectional sideloader where the cabin should be mounted. Customers can select between a low entry for order picking or a higher entry for the benefit of a shorter sideloader, all within the 2840 standard. While some operators prefer the typical HUBTEX joystick, others favor the fingertip controls they are accustomed to—now both options are available without leaving the standard setup. Switching to the new HUBTEX Phoenix 2840 from its predecessor or any other handling equipment is seamless and effortless," 

Baumann continues.

Also, a new standard for HUBTEX sideloaders: 3,000 plus working hours

The superior design delivers superior quality. A new standard for HUBTEX sideloaders: 3,000+ working hours a year. The design team has worked hard to improve the best-of-industry reliability and access to all service points. The shift to a modular system has increased the use of standard components and equal parts across all sideloader variants, making maintenance easier and prolonging the critical up-time.
Another advantage for owners of this new workhorse is that spare parts are stocked in the US, resulting in minimal interruptions to material flow.